Angry Customs
Branding, Website, and Photography
About
Small businesses are the heartbeat of the American dream. The idea of a hard-working, honest person pursuing their dream captures our hearts. Yet how many of them go overlooked when we need a product or service done? We search for quick fixes and instant gratification but complain about the lack of quality and sustainability in the long run. Businesses like Angry Customs specialize in high-quality custom metalworking, but rarely have the high-quality branding to reflect it. So I was tasked with the question, “How can I bridge the gap between a customer that values hand-crafted, made-in-America work and this small business with a lack of marketing resources?”
My solution was a rebrand that reflects the grit and gumption it takes to build a business from the ground up. I wanted to communicate that there are still trustworthy, craftsmen that take pride in doing things the right way, not the easiest. I also needed to serve the business owner by creating a marketing package that was easy to manage, as he didn’t have the resources for doing a lot of upkeep. Thus, the new visual language, website, and photography of Angry Customs were born.
