Lonehand Whiskey
Photography Art Direction with Caliber Creative team
About
Lonehand is known for its artfully crafted gold medal-winning Tennessee Whiskey. The art direction of this photoshoot was influenced by the detailed illustrations featured on the labels, taking color cues from the diverse flavor profiles. The classic, premium touches on the labels are highlighted to evoke the rare and high-quality nature of the whiskey. I collaborated with a team of 3+ designers and photographers at Caliber Creative to bring forth the client’s vision.
