The Tea Garden
Concepting and Design
About
The duration of this assignment consisted of learning how to tell a story through a simple image mark and logo type. My concept, The Tea Garden, is an immersive experience in which tea lovers can go to a plantation, learn about the process of harvesting and drying tea leaves, then partake in the process themselves.
How it works
Logo Iterations
Brand Guidelines
The branding was inspired by vintage botanical illustrations. I was curious to see how the inky textures could contrast bold but classic typography. A few of the many iterations are pictured to the left. I ultimately landed on a simple “t” interacting with a tea leaf. This design was intended to represent the intersection of knowledge and tradition with modern practices.
Prototypes & Mockups
I had fun creating real prototypes of the tea packaging! This included creating digital templates, finding jars and tea to match, and creating a real lineup of what the products could look like. I also created supplemental mockups of other merchandise customers could walk away with.
